creative signatures

Thursday 23rd June 2011

Now I don't know about you but I am pretty terrible with names. I tend to recognise designs but have no idea who designed it....which is very naughty! So as a conscious effort to recognise designs and their designers I have started this section called 'creative signatures'.  

While the Milan Furniture Fair 2011 was in full swing a name kept popping up. That name was Jaime Hayón. His work can be summed up with one word. Incredible. 


The following information has been sourced from the Hayon Studio website. All rights and ownership of the information and images displayed on this post are owned by Hayon Studio.

Spanish artist-designer Jaime Hayon was born in Madrid in 1974. As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliverio Toscani. 


In a short time he was promoted from student to head of their Design Department, where he oversaw projects ranging from shop, restaurant and exhibition conception and design to graphics. Eight years later, Jaime broke out on his own, first with collections of designer toys, ceramics and furniture, followed by interior design and installation. His singular vision was first fully exposed in ‘Mediterranean Digital Baroque’ at London’s David Gill Gallery, an exciting mise en scène, largely executed in ceramic, followed by ‘Mon Cirque’, which traveled to Frankfurt, Barcelona, Paris and Kuala Lumpur. These collections put Jaime at the forefront a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.


Jaime’s esteem and knowledge of artisan skills and his inherent creativity has allowed him to push the boundaries of many mediums and functions, resulting in collections for clients as diverse as ArtQuitect (bathrooms) b.d. ediciones, Established and Sons and Moooi (domestic furniture), Metalarte and Swarovski (lighting fixtures), Berhardt Design (textiles), Piper Heidsieck (champagne buckets), Gaia and Gino (vases) and Bosa Ceramiche (ceramic objects). He has conceived two important collections for Bisazza. Most recently, he has created the ‘Rencontres’ collection for Baccarat; a collection of vases and lamps that reinterpret the firm’s famous cut crystal by adding elements in ceramic and plastic.


His ongoing work as a creative consultant for the Spanish porcelain manufacturer Lladró has resulted in a new direction for the company, as well as Jaime’s own collection ‘Fantasy’. Adding to his acclaimed intramurals for Madrid’s La Terraza del Casino restaurant and Camper footwear stores, Jaime is currently working on interiors for leading hotels, restaurants and retail establishments around the world. Jaime currently resides in London, with offices in Barcelona and Treviso (Italy). His work has appeared in the most prestigious art and design publications worldwide. He has won numerous awards including ‘Best Installation’ (Icon Magazine), ‘Breakthrough Creator’ (Wallpaper Magazine) and the 2006 Elle Deco International Award. In 2008, Jaime was guest of honor at Belgium’s Interieur Biennial, the youngest person ever to receive the accolade. 

One of my favourite pieces that Jaime Hayón has designed is FAVN for Fritz Hansen. This is an exquisitely executed piece suitable for various applications.  


FAVN is the Danish name for embrace. This piece is the result of a creative dialogue between Jaime Hayon and Fritz Hansen. "I wanted the sofa to be based on a shell. A shell being hard on the outside, soft and welcoming on the inside. I wanted to create a form that embraces you, something really organic - that's why we named it FAVN". "FAVN is an evolution of Fritz Hansen's design language that brings together the qualities of Spanish and Danish design". 


The new sofa is presented in ten unique Designer Selections; light grey, sage green, clear beige, taupe, chocolate, moutarde, red, violet, dark blue and black. It includes a mix of three fabrics to express the form of its three main components; the shell, seat and back and decorative cushions. The combination of texture and tone is appealing to the visual and emotional senses.


The next project that I would like to share with you is an interior fitout for a jewellery store. I have never seen anything like this before, Octium is truly amazing!

Octium, a new concept jewelry shop, opened its doors in October 2009. Located in 360º mall in Kuwait, Octium presents the work of various exclusive jewelry designers from around the globe. Hayon's design offers an innovative approach to an interior. Most elements where custom designed for the project using contrasting finishes like glossy lacquered woods, natural oak, ceramic, luxurious fabrics...













This is just a small taste of what this talented designer has worked on, please visit his website for more details: http://www.hayonstudio.com/

I hope you all enjoyed the first 'creative signatures'. If you have any note worthy designers you think would be suitable for 'creative signatures' please email me as I am always open to fresh ideas!