Sunday 17 July 2011

ForDesignFor // ForDesert Chaise Longue

As a designer, working towards sustainable environments is always at the forefront of every design decision. Using recycled materials is just one method that many companies are using to create truly sustainable products.

Photographer: SERENA RICCARDI

ForDesignFor is a company devoted to the war on wastefulness. 
FordesignFor was born in Milan in May 2007 , thanks to the ideas of young designer Luca Gnizio, who proposes a personal vision of design through his projects. FordesignFor appeared on the international design scene, focusing resources and ideas in favour of an eco-sustainable project.
Thanks to the constant search for captivating shapes and innovative materials inspired by a contemporary vision of lifestyles, FordesignFor 
presents creative combinations where ingredients and contaminations from both the natural world and the urban scene come together in a representation of contemporary society and its constant mutations.

Photographer: SERENA RICCARDI

FordesignFor 
seeks to use recycled materials from various industrial sectors and employs energy from renewable sources, the idea being that of transforming what are commonly viewed as waste products into useful objects of beauty, giving them their rightful place in daily life and showing that using recycled materials by no means implies products of a lower quality, but rather winning, quality products which carry with them principles of responsibility for the protection of the environment.

Photographer: SERENA RICCARDI


FordesignFor works in close cooperation with a number of industries for the supply of waste materials and is actively involved with social cooperatives for the production of some parts of its projects. In this wayFordesignFor aims to achieve a modus operandi where contributions on social and environmental levels come together to create a team of players in the creative process. In the eyes of FordesignFor, sustainable development is only possible by following the principles of cooperating and sharing, thus arriving at an approach which is a completely different way in which to relate to the market and the consumer.
FordesignFor sprang from the creative mind and determination of Luca Gnizio. 

Photographer: SERENA RICCARDI


Photographer: SERENA RICCARDI

There are more than 300-million scrap tyres in the US alone. The ForDesignFor company is speaking out against wastefulness and negative global change, namely the widespread desertification that is wringing out our world of its water supplies. Their ForDesert Chaise Longue is made using post-consumer recycled materials such as nylon tyre cord fabric and strips of iron salvaged from construction sites. This tangled creation mimics the colour and movement of desert sands.

This is an incredibly unique and sculptural piece that has given back to the environment. Please take a look at ForDesignFor websites as there are many other products they have developed using 100% recycled content.






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